"Another theme we heard throughout the conference was the importance of developing our messages first — then finding the most appropriate tools to communicate them. The conference's organizers further highlighted the themes of the conference by sorting presentations into the following tracks: Health Marketing: Nuts, Bolts and Beyond; Health Disparities and Social Determinants of Health; New Frontiers — Trends and Technology; and Partnerships/Collaborations — Synergistic Relationships.
"We wanted to bring some of the key messages from the conference to people who couldn't be there in person, so we used our Flip camera to record interviews with several speakers and participants about their advice for the HIV community."
Read more in AIDS.gov Blog, August 18, 2009.
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